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Versa — Entertainment Strategy and Talent Buying
Imagine Dragons — China Stadium Tour
All work

Stadium Tour · Asia

Imagine Dragons — China Stadium Tour

A landmark 12-show stadium run across major Chinese cities.

01The Brief

Help deliver a major Western artist stadium run across one of the world’s most operationally complex touring markets.

A multi-city stadium tour requires more than artist access. Routing, local stakeholders, production, approvals and commercial decisions all have to move together.

02Versa’s Role
01

Talent buying and commercial coordination

02

Multi-city routing and schedule alignment

03

Local stakeholder and regulatory coordination

04

Production and fulfillment oversight

03Outcomes
01

12 sold-out stadium shows

02

500,000+ tickets sold across the run

03

Coordinated rollout across major cities

04

One integrated buyer-side team from strategy through execution

Bring us the brief.

Versa will bring the strategy, market view and execution plan.